It was cunning plan but it went horribly wrong when a man tried to smuggle 48,000 cans of beer, which had been covered with Pepsi labels, into Saudi Arabia. But eagle eyed police at the Al Batha border were not fooled as they rightly considered that here was something suspicious about the consignment of cans.
Alcohol is banned in the country and when the truck was stopped as a routine matter and the normal procedure of searching took place, this revealed that the alcoholic products had their true identity covered by Pepsi labels. The man was apprehended and as yet we have no idea what charges he will face or if tried the ultimate punishment he might receive.
Such a coup by the border police soon made the headlines and both newspapers as well as online sources shared the story. Twitter also showed footage of the officials, which was shared many thousands of time on social media sites.
If reports of other such attempts to smuggle or carry alcohol in the strict country are anything to go by we would imagine the smuggler will be having some sleepless nights.